SEO for YouTube: 12 killer tips to leverage your channel (+ tips from expert Camilo Coutinho)

We’ve prepared 12 SEO tips for Youtube (separated into 3 parts) for you to increase your audience, gain new views and rank your videos on Youtube.

SEO for Youtube is the use of search engine optimization techniques to improve the positioning of videos in searches performed within Youtube. It is also common to use SEO for Youtube videos to position in Google search results.

In May 2018, YouTube reached the number of 1.8 billion users logged in monthly. A year earlier, there were 1.5 billion – an increase of 20%. Every minute, 400 hours of new content is uploaded to the network. Half of the views are via mobile.

Every day, people watch a billion hours of videos on YouTube. Is your company already taking advantage of the network to leverage your business? If being on Facebook is normal for you, think that it is only around 10% bigger than YouTube.

If you want to get started, or even up your channel, Blue World City has prepared 12 SEO tips for Youtube. Separated into 3 parts, they will help you to increase your audience, gain new views, and rank your videos.

How to find keywords for videos

First of all, it’s good to know that there are very easy ways to discover keywords to better rank your videos. Autocomplete, for example: test the YouTube search bar and it will automatically suggest a fuller sentence.

Interestingly, these suggestions are based on the most searched words on YouTube, so consider whether you can produce content about them. There may be a keyword soup for your business and you don’t even know it!

Another tip is to take a look at the tags used by competitors or content producers who have successful videos on a topic you want to rank. Since YouTube doesn’t show it publicly, you’ll have to take a peek. Just press the right mouse button and click on “Show page source code”, then Ctrl + F and search for keywords, and the tags appear.

You can find more ideas in this Backlinko post.

Optimize your videos

1 – Adjust the filename before uploading the video

The optimization work starts even before the upload. The video keyword must be inserted in the filename that will be uploaded to YouTube. If it’s an expression, you must use hyphens between the terms.

It will look like this, for example: “tips-de-SEO-for-youtube.mp4”. This procedure makes it easy for the tool to understand what the main theme of your video is.

2 – Create a title

Have you ever come across a video with the title a little messy? Did you want to see it? Remember that user experience is very important for SEO. The title is one of the most important points of your video, as it will inform search engines of what content is covered.

Remember that, as in the case of images, Google does not “read” what is being said in this media. So enjoy the 100-character limit! Include, whenever possible, keywords at the beginning.

If you feel it is necessary, include your company name at the end. For example: “YouTube SEO Tips – Digital Results”. The reason is that people look for solutions on the internet, and only then look for brands.

>> Read More: YouTube Reveals How Its Recommendation System Works

3 – Include a description

After the title, the description also serves to inform search engines about the video content. And inform users, too – never forget the user experience!

YouTube allows a total of 5,000 characters, but only about 150 of them will show up in the results of a Google search. This help is essential to encourage internet users to understand that you are addressing the topic they are looking for and to get them to click on your video. It is also in the description that you can divide your video into chapters, facilitating user navigation in tutorials, for example.

So for each video, write a unique and relevant description, with highlights at the beginning. Another thing we recommend a lot is to include a URL pointing to your website or Landing Pages. You can create contact capture pages, forms, and pop-ups for your website with RD Station Marketing, converting your audience into potential customers.

Try to insert your keywords and link right at the beginning of the description. As in the title, the first words have a greater weight than the last ones. So it’s good to plan how to fill this space. Furthermore, when the visitor enters your page and the “show more” is not clicked, the link will always be visible.

4 – Use Tags

Tags are fundamental both for indexing and for anyone looking for a topic on YouTube. Don’t confuse WordPress tags, for example, which have little influence for search engines.

Include keywords to define the video, including the main one, of course. Be clear and avoid technical or complicated language. The idea is to be simple and direct information for the user. YouTube will also use them to suggest your video when the user is watching productions from other channels, concluding that they are of the same theme.

YouTube recommends up to 120 characters, including spaces, in total. This can be up to 15 words. For a more accurate search, use long-tail terms – 3 or 4 words maximum. But what tags to use on YouTube?

A very useful idea is to look for the tags used in your competitors’ most viewed videos and evaluate their insertion in yours. At the beginning of the text, we talked about how to do it, remember? Go a little bit on what we talk about suggestions for related videos.

Also, always keep in mind the idea of ​​tagging in relation to your video title.

5 – Transcribe your video in the description

Leave laziness aside and transcribe the content of your video and paste in the description. This will make it so that people who don’t “play” can consume your content in the same way.

In general, it won’t take much effort. If you produced a screenplay before shooting, format it to the space available in the description. This will also help Google index your content faster and hence improve your SEO.

Ways to engage the user in your video

6 – Make good thumbnails

These are the still images that appear in your video before play. YouTube automatically suggests thumbnails for a quarter, half, and three-quarters of the video. You can also upload a custom image. When posting, you can choose any of these options to make the “cover”.

Thumbnails have a big influence on whether or not a video is opened for viewing. Try to leave a cover that sells your content well, is attractive, and shows that it has the quality expected by the user. A good idea is to capture a frame and enter the title into characters.

7 – Comments on the video

The idea is to encourage interactivity through comments. To encourage conversation and participation, keep the comments option open. So be careful to avoid out-of-context discussions, spammers and nasty comments.

Try to talk to your audience, insert videos as responses or list others related to the topic. The more interactivity the better. And don’t be afraid of criticism, try to understand and provide a satisfactory answer.

8 – Share and Embed

Youtube makes sharing available for dissemination on the most diverse social networks. Within the video, you can encourage the user to take this action.

Embedding makes your video indexable to blogs and other sites. Take your video to both your URLs and partner URLs. Remember, be relevant and always create a call to propagate your video.

The greater the publicity, the greater the chances of your video being viewed and the greater the chance of ranking on Youtube.

“Liking” the video, “Add to favorites”, “Include in Playlists”, “Links” to the video are also important factors for engagement and ranking on Youtube.

Make your channel relevant

9 – Age of channel and video

Lifetime – both channel and video – counts as a ranking factor for YouTube. Generally, the longer a video exists, the greater the chances of having more views, interactivity, and consequently, higher ranking.

This is not to say that your productions need to go viral. This growth behavior is often gradual, so work and communicate whenever possible. The audience result will come with time, don’t be tempted to compare yourself with pop phenomena and professional YouTubers, for example.

10- Duration of the video

In Youtube Analytics, the “Audience Retention” field measures how long your videos are able to maintain the interest of the audience.

See at what midpoint your audience loses interest and maintain an average for new productions. Check out what’s in common about giveaway points and work on your content to make it even better.

11 – Subscribers to the channel

The frequency of new videos encourages people to subscribe to your Youtube Channel. You only sign something if you know you’re going to keep getting content, right? So don’t be disappointed that you want to receive your news.

Keep a constant production so that your audience understands your upload frequencies and news on the channel. This causes many users to subscribe and automatically receive your news.

12 – Channel views

Google considers the number of views of each video increasingly important. Also, the more views, the greater the impression to the user that the video has quality or relevance.

Another point is that this favors a better analysis through Youtube Analytics to study the video and channel performance. Remember the more information, the better you will understand your audience

Camilo Coutinho’s tips for creating and optimizing videos to be found

Advertiser Camilo Coutinho has already produced videos for traditional media and worked for large companies, such as  Americanas, Buscapé, Shoptime, Submarino and Young & Rubicam. But if he found it was on YouTube.

Owner of an online business management consultancy and Play de Prata channel, the professional specialized in the largest video site in the world and shared tips on stage at the RD Summit on how to stand out among the thousands of hours of videos published daily.

Know some of them:

CEQC

Content, strategy, quality, and consistency, or CEQC (pronounced sexy !), is a formula that Camilo Coutinho brought from the United States to explain the components of a successful video.

In order to be watched, it is important that you know what you are talking about, produce strategic content, have some technical quality and solve the audience problem.

Start by answering the following questions:

  • Who is your video for? Who is your audience, what is it looking for online and how does it search?
  • What solution do these people need? How will your target audience use the solution you offer to solve a problem?

Whip script

After thinking about the answers to the above question, it’s time to shoot the video. For this, Camilo Coutinho suggests the whip script, which, according to him, serves for “95% of things”. Your video must include the following information:

  • who is the customer
  • What he does
  • who buys
  • when to buy
  • What is the difference of the product or service
  • What happens if I don’t buy

What is the ideal time for videos?

For Camilo Coutinho, this question makes no sense. There is no ideal time. It varies depending on your strategy. “The short videos are for people who don’t know you, while the long ones are for those who already know you”, he explains.

One idea is to answer more general questions by making short videos, 30 seconds or 1 minute, attracting interest to your channel. If people like it, they try to find out more through long videos, such as lectures or training.

Or, to put it another way, the ideal duration “is the time it takes you to count your content, and no more seconds”, he sums up.

An example of success

Camilo Coutinho brought the example of a video that he helped to optimize and that got hits within a few minutes.

When Lady Gaga had to cancel her presentation at Rock In Rio, in September 2017, the speaker didn’t imagine that so many people would mind. However, looking at the volume of searches, she saw that many people were looking for more information about fibromyalgia, the disease that prevented the artist from coming to Brazil.

The Saúde na Routina channel then recorded a simple video talking about the disease.

The difference was not impactful images, but the optimization: the description, tags, thumbnail, among other items were worked.

After just 13 minutes on air, the video already had 400 views, reaching the top position in YouTube search.

Thumbnail

The thumbnail (or thumbnail), that static image we saw before clicking on the video, is one of the two elements that Camilo Coutinho considers the most important to optimize. “It is responsible for 60% of click intentions”, he says. The other 40% is on account of the title, and it is essential to marry the two components well.

The professional spoke of what he calls the thumbnail anatomy. Imagine a rectangle horizontally. There you need to have several elements. The upper right corner, for example, is ideal for placing a numeral (1, 2, 3…) if your video is part of a series. It can also contain a channel icon or logo.

The lower right area should have no important information because that’s where the timer goes. The information you include in this corner will not be visible. Use the left half of the rectangle to place important information, such as the title.

Peripheral content

Okay, you posted the video. Do you think it’s over? None of that!

Now is the time to reuse audiovisual content, transforming it into other formats. Camilo Coutinho calls this peripheral content.

You can make a GIF or teaser calling to the video on other social networks, a square video with a caption for Facebook, print a frame image, produce a content-based meme, record and publish the making of… The options are endless.

Lives

Another good way to resurrect your channel, give an up to the engagement or promote a new video is to make live — live broadcasts that, for Camilo Coutinho, are “engagement farms”.

But don’t be waiting for several people to enter the video to start delivering your message, or thanking people who enter name by name. It is best to choose a brief moment at the beginning or end of the broadcast for this type of greeting. Just show what you came for!

Camilo Coutinho at RD Summit

To be successful on YouTube, in short, you have to think about audience, search, content, optimization, pulverization, measurement — and, in the end, start all over again.

“It’s simple, but it’s continuous”, he concludes.

Conclusion

Videos are a great option for producing content relevant to all stages of a customer’s buying journey – from more comprehensive content to content specifically focused on your service or product.

When you start investing in videos, your authority over your niche increases and so does your credibility. Through this placement, your content attracts a qualified audience increasing the chances of conversion.